The margarine giant gives up: butter wins

Gigantic margarine manufacturer Unilever is starting to give up the fight. Fewer and fewer people want artificial margarine, and fewer and fewer people are still unnecessarily afraid of all-natural butter.

In many countries – including the US – the sale of margarine is plummeting, while the sales of butter are increasing more and more.

In a new strategy, Unilever in Germany (and Finland), now blends butter into its cheap margarine – new TV commercial above.

Quartz: The war against butter is over. Butter won.

Bloomberg: I Can’t Believe It’s Butter in My Unilever Rama Spread

“Margarine has become a marker for cheap, processed, artificial, unhealthy food,” says Marion Nestle, a New York University nutrition professor. “The irony is hilarious. Unilever went to a lot of trouble to formulate healthy margarines, but the zeitgeist has caught up with them.”

More

The Real Association Between Butter and Heart Disease in Sweden

“Butter Better than Vegetable Oils”

Heart Doctor: time to Bust the Myth about Saturated Fat and Heart Disease